Threads has taken a significant step towards their fediverse integration this week: people can now follow fediverse accounts from Threads. Although caveats apply, it marks a milestone in the process, and it has taken Meta over a year and a half to get here. This milestone provides a moment to reflect on what and why Meta is working towards.
When Threads first announced that they would implement ActivityPub, one of the crucial questions was: ‘Why?’ Why does the company that mastered the concept of ‘walled gardens’ suddenly care about decentralisation and interoperability? Why does one of the world’s richest companies