It’s tough being a media outlet these days. Audiences are fractured, referrals from search engines are dropping, and publishers are at the mercy of algorithms they don’t control.
Savvy journalists at forward-thinking newsrooms are not letting this happen to them. Instead, they’re doing the work that arguably has been most critical all along: building direct connections with their audiences. It’s common to do this through email lists and subscription models, but the open social web offers a new, more equitable ecosystem for quality journalism to thrive.
Two people on the frontlines of this movement are Jason Koebler, a journalist and co-founder at