In this final, crucial campaign stretch: Mainstream platforms are oversaturated, while millions on the “fediverse” are perfectly situated for progressive organizing – and largely overlooked.
T
he 2024 US presidential election has sparked a historic digital arms race, with billions spent on microtargeted ads and digital outreach. However, mainstream social media platforms are increasingly inhospitable for anything regarding political organizing that isn’t an ad buy. Moreover, digital ad space on these mainstream platforms is already saturated and scarce, and users have already been overwhelmed with the ads.
Mainstream Social Platforms: A Less Hospitable Arena Every Day I
nstagram and Threads downrank “political